Surviving the Coming Zombie Apocalypse: Disaster, Catastrophes, and Human Behavior

Surviving the Coming Zombie Apocalypse: Disaster, Catastrophes, and Human Behavior is an experiential learning environment produced by Michigan State University. This immersive online learning experience explored human psychology and behavior during disasters and catastrophes. The learning environment utilized fragmented storytelling, social media platforms, and episodic video while combining academic research with the zombie apocalypse found in popular culture. The experience garnered six American Advertising Awards- Gold and Silver ADDY Awards as well as recognition by popular culture personalities like Conan O’Brien and online newspapers and magazines such as Teen Vogue and the Daily Mail as one of the most unique college courses around the world.

Experience promotional website: zombie.msu.edu

Promotional trailer
Embedded episodic storyline
Academic content integration

User interface

Content from the experience & Video stills

Zombie prosthetics application & Visual effects process